Senior Product Marketing Manager
About the Role
You will own go-to-market strategies for payments, wallets, and ramps. You will research markets and customers, develop positioning and messaging, plan and lead product and partner launches, create partner enablement materials, collaborate with marketing and communications to run campaigns and events, and produce case studies, blogs, and explainer videos to demonstrate impact.
Requirements
- 8+ years in product marketing and go-to-market strategy
- B2B experience in payments banking fintech or blockchain
- Ability to distill complex information into actionable persuasive messages
- Experience generating qualitative and quantitative insights to inform strategy
- Proven leadership in guiding cross-functional teams from idea to launch
- Blockchain experience (preferred)
Responsibilities
- Own go-to-market strategies for payments wallets and ramps
- Research market segments customer needs and competitive landscape
- Develop product positioning value propositions and messaging
- Plan and lead product and partner launches
- Create partner enablement materials including pitch decks and one-pagers
- Collaborate with marketing and communications on campaigns events and thought leadership
- Produce content including case studies blog posts and explainer videos
Benefits
- Lumen-denominated grants
- Competitive health dental and vision coverage with many plans covered at 100% for employee and dependents
- Flexible time off plus 15 company holidays including a company-wide holiday break
- Up to 12 weeks paid parental leave for non-birthing and birthing parents and up to 14 weeks paid pregnancy leave for birthing parents
- Gym reimbursement
- Life and AD&D insurance up to $50,000
- Short and long term disability
- 401K with 4% employer match
- Health and Dependent Care Flexible Spending Accounts
- Commuter benefits with employer contribution
- Health Savings Account with employer contribution
- Family building benefits through Kindbody
- Wellbeing benefits including One Medical Rightway and Headspace
- Learning and development budget
- Daily lunch and snacks in office
- Company retreats
