Social Media Manager
About the Role
You will develop and execute comprehensive social media strategies to increase brand visibility and audience growth. You will create, curate, and publish engaging content across platforms, schedule posts, and respond to community interactions. You will plan and run campaigns and promotions, analyze performance metrics, and produce regular reports to inform strategy. You will monitor trends and competitor activity and adapt content and tactics to improve engagement.
Requirements
- Bachelor's degree in Marketing Communications or related field
- Proven experience as a Social Media Manager or similar role
- Experience managing and growing social media accounts across platforms
- Proficiency with social media analytics tools and data interpretation
- Excellent written and verbal communication skills
- Creativity and proficiency in content creation including graphic design and video editing
- Ability to multitask meet tight deadlines and work in a fast paced environment
- Up-to-date knowledge of social media industry trends and best practices
Responsibilities
- Develop and execute social media strategies
- Create curate and manage published content
- Schedule content and manage day-to-day platform activities
- Monitor and respond to user comments and messages
- Plan and execute social media campaigns promotions and contests
- Analyze social media metrics and generate performance reports
- Collaborate with marketing design and customer support for cohesive messaging
- Monitor trends competitor activity and audience preferences
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- Retirement matching