Social Media Manager
About the Role
You will create, edit, and share engaging content across text, video, and blog formats; manage social accounts and respond to follower queries promptly; monitor web traffic, SEO, and campaign ROI; test and iterate go-to-market tactics; and oversee social profile design and promotional activities.
Requirements
- Proven work experience as a social media manager
- Hands on experience in content creation, tracking, and management
- Copywriting
- Communication
- Analysis
- Multitasking
- Ability to deliver creative content in text, image, and video
- Working understanding of SEO, keyword research, and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Bachelor's degree in Marketing or relevant field
Responsibilities
- Identify opportunities to reach new market segments and expand market share
- Test and iterate go-to-market strategies across digital, advertising, communications, and creative channels
- Apply an analytical framework to go-to-market activities
- Brand and position HaHa as an industry leader and first mover for the crypto community
- Research current trends and audience preferences
- Align social media strategy with business goals
- Set specific objectives and report on ROI
- Conceptualize, create, edit, and share engaging content daily across text, video, and blog mediums
- Monitor web traffic and SEO metrics
- Ensure brand consistency through collaboration with marketing, design, sales, and customer service
- Monitor customer reviews and respond to queries promptly and politely
- Oversee digital design of social media profiles (covers, profile photos, etc.)
- Suggest and implement promotions or giveaways to increase brand awareness
- Stay current on social media technologies, design tools, and applications