Job for Experts
Token GTM & Operations Lead
About the Role
You will own the end-to-end launch lifecycle for token offerings, running pre-launch, countdown, TGE, and post-launch stabilization. You will build and operate the attention engine: craft narratives, run campaigns, activate community and KOLs, and drive user growth and on-chain engagement. You will support builders with onboarding, playbooks, token economics templates, liquidity frameworks, and launch operations. You will coordinate cross-functionally with product, engineering, legal, compliance, growth, and founders to ensure launch workflows execute on time. You will be a hands-on operator who writes and publishes campaigns, runs comms, talks to partners, and manages a small ops/growth/community squad.
Requirements
- Proven experience in crypto launchpads, token launches, trading or market making and liquidity functions
- Direct experience launching tokens and running TGEs end-to-end
- Strong understanding of crypto culture, meme/meta flows, and attention cycles
- Growth-driven mindset with track record of moving user and engagement metrics
- Strong narrative instinct and ability to craft story arcs for launches
- Deep understanding of token economics, market structure, liquidity mechanics, issuance flows, and vesting
- High agency, fast execution, and ability to direct others
- Ability to convert ambiguity into processes, checklists, dashboards, and SOPs
Responsibilities
- Own the front-side of TGE growth, hype, attention, community activation, narrative, and launch coordination
- Build and run the attention engine across pre-launch, countdown, TGE, and post-launch momentum
- Drive user growth, engagement, on-chain activity, and KOL amplification
- Shape and package the narrative to fit market cycles and attention arcs
- Support builders with onboarding, operations guidance, templates, and risk guardrails
- Create playbooks for token economics, liquidity frameworks, launch operations, and marketing sequences
- Activate community, KOLs, and whales and orchestrate coordinated attention waves
- Coordinate growth, community, design, and comms for launch-day execution
- Maintain narrative stability and momentum after launch
- Write, publish, run campaigns and comms, and engage partners directly
- Guide and manage a small ops, growth, and community squad
- Own TGE workflows and ensure consistent cross-team execution
- Collaborate with Product & Engineering, Founders & Ops, Legal & Compliance, and Growth & Community