Vice President Product Marketing
About the Role
You will own go-to-market positioning and product messaging for a suite of investment products. You will craft narratives, develop sales enablement materials and training, and lead product launch planning and execution. You will translate market intelligence and customer insights into actionable marketing strategies, run integrated campaigns across digital, content, PR and events, define KPIs, and measure product marketing impact. You will coordinate closely with Product, Sales, Compliance, and other stakeholders to ensure alignment and commercial outcomes.
Requirements
- 8–15 years of product or product marketing experience in financial services, fintech, crypto, or high-growth sectors
- Bachelor’s degree in Marketing, Finance, Communication or equivalent experience
- Deep understanding of investment products, distribution dynamics, and markets
- Proven success launching products and driving adoption through GTM campaigns and sales enablement
- Strong analytical mindset and experience measuring marketing impact
- Excellent communicator with storytelling skills for collateral, presentations, and training
- Experience leading cross-functional initiatives and influencing without authority
- Comfortable working with modern martech stacks including CRM, analytics, and automation
- Demonstrated interest in crypto or digital assets
Responsibilities
- Own go-to-market strategy and product positioning
- Craft compelling messaging and competitive differentiation
- Develop and maintain sales enablement tools and training
- Plan and execute product launches with cross-functional partners
- Translate market intelligence and customer insights into strategies
- Manage integrated product marketing campaigns across channels
- Define KPIs and track product marketing performance
- Align Product and Distribution teams on roadmap and GTM execution