VP Marketing
About the Role
You will build and lead a lean marketing function from the ground up and execute across brand, product, developer, enterprise, and event marketing. You will translate complex technical capabilities into clear narratives, engage the developer and builder community through content and partnerships, craft GTM playbooks and demand generation for institutional customers, amplify presence at industry events, and own a consistent brand voice and communications targeted to customers, partners, builders, employees, token holders, and investors. You will collaborate cross-functionally with growth, product, and data stakeholders to align marketing execution with product and business priorities.
Requirements
- Proven experience leading marketing teams at the executive level
- Experience defining and executing multi channel marketing strategies across brand product developer and enterprise marketing
- Demonstrated success strengthening brand awareness and shaping public narratives for technical products
- Ability to translate complex technical concepts into accessible narratives
- Strong interpersonal and communication skills to rally internal and external stakeholders
- Familiarity with crypto and blockchain product and developer journeys
Responsibilities
- Build and lead a lean marketing function
- Execute brand marketing to strengthen awareness and positioning
- Execute product marketing to translate technical capabilities into compelling narratives
- Engage the developer and builder community through content partnerships and education
- Develop enterprise go to market playbooks and demand generation programs
- Plan and execute event marketing to amplify brand presence
- Own a consistent brand voice and targeted communications
- Forge strategic partnerships with growth product and data teams
Benefits
- Competitive compensation
- Fully paid medical insurance
- Fully paid dental insurance
- Fully paid vision insurance
- 4% 401K match
- Fully remote