Enterprise Marketing Lead
About the Role
You will develop and execute B2B marketing strategies targeted at institutional clients, create high-conversion assets such as 1-pagers and case studies, and own the full marketing funnel from awareness to lead generation. You will collaborate with business development and engineering to translate complex data offerings into clear value propositions, analyze campaign performance to optimize messaging and channel mix, and manage agencies, vendors, and internal stakeholders to ensure effective execution.
Requirements
- Proven success in marketing data or SaaS products to financial institutions
- Deep understanding of institutional workflows, market data needs, and decision-making processes
- Excellent storytelling skills, with the ability to synthesize technical product features into concise business value
- Experience supporting enterprise sales teams with collateral, campaigns, and account-based marketing
- Ability to operate with autonomy, initiative, and a bias toward measurable outcomes
- English proficiency
Responsibilities
- Develop and execute a B2B marketing strategy that establishes Pyth as a leading provider of market data for institutional clients
- Create high-conversion assets (1-pagers, case studies, etc.) tailored to financial institutions
- Own the full marketing funnel, from awareness to lead generation, across all marketing channels
- Collaborate with BD and engineering to turn complex data offerings into clear, compelling value propositions
- Analyze performance across campaigns and use insights to optimize messaging and channel mix
- Manage agencies, vendors, and internal stakeholders to ensure optimal execution
Benefits
- Remote work
- Optional office in Porto, Portugal and Singapore